Expanding our market opportunity in Australasia

Ventair Pty commenced trading in 2006 and has developed into a leading provider of residential air movement products to electrical wholesalers and retail lighting showrooms in Australia. With facilities in Melbourne, Brisbane and Perth, Ventair supplies over 2,000 customer distribution outlets. A nationwide sales team sells and supports the product range which includes: innovative extract fans, ceiling cooling fans and integrated heat-fan-light units, ensuring that Ventair remains a trusted partner enjoying strong customer loyalty. Its continuing success is founded on excellent customer service and a product range that not only looks good but performs to the highest standards.

The acquisition of Ventair provides Volution with its second route to market in the Australasian region. The product ranges of Simx, Ventair and Volution complement each other well. Ventair is already distributing the Manrose and Vent-Axia brands in Australia which means we have been able to quickly leverage our enlarged product range in our enlarged market. This multi-brand, multi-channel approach will allow Ventair to widen its sales channels further to maximise its sales opportunities.

In addition, Simx in New Zealand has launched and started to trade with some of the premium, added value, Ventair products. These have been launched in New Zealand under the leading Manrose brand and have had a very successful start.

“We are delighted to have acquired Ventair. This acquisition is consistent with our stated strategy of making selective value-adding acquisitions and we are excited about the opportunity to enlarge our presence in the Australasian region by introducing additional Volution Group product ranges via established routes to market. The range of Ventair products, coupled with the existing Volution product range, provides us with an attractive and improved portfolio for both the Australian and New Zealand markets. So far, the integration is proceeding as planned, with the first products launched, and selling, within two months of acquisition.”

Ronnie George
Chief Executive Officer