Our purpose is to provide healthy indoor air, sustainably

Our core values


We believe

Our values form our behaviour and our culture.
Professional and Reliable
With customers, suppliers, colleagues and shareholders and in all relationships.​​​​​​​

Our products, services and solutions.

Environmentally, socially and in our governance.

100% every day, everywhere.

Customer Service
Strive for quality and excellence in everything we do.

Our sales and profit, our people, our capability, our capacity and our ambition.
Grow our value and invest for the future.

Enjoying what we do, respecting those around us.

Our business


We listen

We listen to our customers and end users to help them solve their ventilation problems and meet their regulatory obligations.

Tightening energy efficiency regulations and increased focus on indoor air quality lead to increasingly demanding design criteria for our customers. We also strive to improve the end user experience by minimising noise, improving aesthetics and enhancing ventilation controls

Impact on our results:
Continued revenue growth and margin improvement


We innovate

We continue to innovate products to meet customer needs and regulatory obligations, whilst considering life cycle and environmental impact.

We invest and spend 2.4% approximately of revenue each year to put ourselves ahead of regulatory developments, and ensure our customers have the best, highly specifiable products to meet indoor air quality and carbon efficiency goals. We can then differentiate our brands with market leading and market defining products and offer cost-effective quality through constant value analysis and value engineering developments.

Impact on our results:


of revenue spent on new product innovation

Market leading innovation supports market leading margins


We manufacture

We manufacture whilst remaining focused on sustainability and assemble high-quality, technically sophisticated ventilation solutions at optimised cost.

We have an asset light, low fixed cost assembly model which allows us to respond efficiently to changes in demand. Coupled with a disciplined approach to working capital, this results in consistently high levels of operating cash generation.

We manufacture where we can add value and flexibility, and outsource component manufacture to trusted experts where it is economically sensible. Our renewed dedication to Operational Excellence will lead to further cost efficiency and improvements in product quality.

Impact on our results:


of revenue from products made in house

We target >90% conversion of operating profit to cash and are able to redeploy this cash into our acquisition strategy

Manufacturing versus buying-in results in greater flexibility and lower cost


We distribute

We provide best in class customer service to thousands of customers with thousands of products across the Group, whilst minimising waste and single use plastic.

We supply our products and services through multiple channels in trade, in retail and direct to contractors. Our wide product portfolio and service proposition ensure that we continue to be the supplier of choice for many of our distribution partners.

Impact on our results:


locations being shipped to
Strong distribution channels and wide availability creating customer loyalty and margin quality


We help our customers

We have specialist sales and marketing teams supporting our customers.

Our primary communication channel with our customers is through our large sales and marketing teams. We structure specialised teams around local market requirements ensuring expertise and focus.

Impact on our results:


total sales people across the Group

Solution selling and strong specifications generate customer preference


We grow

We deliver growth by leveraging our product range and acquisitions to develop strong market positions and expand our sales channels.

Our vision is to create long-term growth by continuously developing new and exciting propositions for our customers. Our aim is to increase the value to customers across our brands by leveraging our product ranges, strengthening our market positions and engendering loyalty through customer service and trust in our brands. At the same time our acquisition strategy ensures we constantly improve our channels to market and widen our geographic and product diversity.

Impact on our results:


5-year revenue CAGR

Continued revenue growth and margin improvement

Our outcomes


We deliver

We create sustainable results for our stakeholders.
Our long-term focus on value creation creates a sustainable business model.


We seek to deliver attractive returns for our shareholders, with sustained growth in profit and cash flow.

We offer career advancement and training within a framework of sustainable employment and international opportunities.

We listen to our customers and create products that deliver healthy air.

We develop long-term relationships with suppliers which adhere to the Group’s Code of Conduct and Anti-Bribery and Corruption Policy and allow us to grow together.

Communities and the environment
We innovate as sustainably as possible with products designed to reduce energy consumption. Our businesses aim to support the communities in which they operate through employee volunteer programmes and minimising any negative impact our operations have on the environment. We take part in the annual Clean Air Day and Noise Action Week.